Have you ever considered buying or selling a website before? I know it isn’t exactly a commonly discussed topic, but I was reading an article the other day (I can’t find it for the life of me) where this guy created his website, and within 9 months he had managed to sell it for over $17K – Not bad I thought to myself, particularly when it was so new.
Now if you own a website, then there is a good chance that at some point along the way, someone will have made an offer to buy your site off you. I personally have been offered quite a number of times, but I’m not really interested in selling my sites unless it is for some really giant sums of money. Although it begs the question – how much can a website sell for, and what is the standard amount?
Well, I was actually really surprised to learn that quite a number of people are willing to pay up to 20 times your monthly earning for a website. Obviously it helps to have a few months of earnings records to show a potential buyer, but I was pretty well shocked at that figure.
So say your site is earning $1,000-$2,000 a month (fairly easily achievable in the finance space) then that means you may be able to sell your website for between $20,000 and $40,000 – Massive!
Obviously the higher you set your price the less buyers that will be interested, but still, that’s some serious coin for a website. I personally wouldn’t buy a website at any more than 10 times monthly earnings, but that’s only because I feel I can build a website to generate decent money within about 10 months, so paying more than that doesn’t make a lot of sense to me.
The other thing I find quite amazing, is the amount of money that people will pay for expired domains. These are domains that people have let go and other people want to buy. Sometimes the value is in the name of the URL, other times it is due to good SEO metrics on a domain, so people snatch them up hoping to revive a site from the ashes.
I personally have bought quite a few websites over the last 2 years. I’m not even sure how many I have now (probably over 20), but I have never sold any. So I am wondering if others have much experience with selling websites and if they could leave me a comment on their experience.